Case Study

Ginevra Cosmetici

Ginevra Cosmetici has created a Pet line with natural products for animal welfare. We at Target Adv have intervened to make known and sell the new anti-fly gel for horses, composed only of essential oils.

In the first phase of preparation, we have partnered with a Facebook page that deals with the theme of horses. In doing so, we collected data on potential customers for use in paid ads. After that, we sent horse owners a free sample of the gel and they recorded a video testimonial for use in ads.


Moving on to the actual sales phase, we have implemented three digital tools:

  • Automation with Manychat for converting users via Messenger
  • Facebook Ads for all stages of the funnel
  • QR code with discount


What results have we achieved?

After just 30 days, we stabilized the Facebook Ads ROAS at 3.4, an incredible figure for a new niche product. But that is not all! Two riding schools left their contact and a radio asked to get to know the Ginevra Cosmetici company more thoroughly.

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