Ginevra Cosmetici has created a Pet line with natural products for animal welfare. We at Target Adv have intervened to make known and sell the new anti-fly gel for horses, composed only of essential oils.
In the first phase of preparation, we have partnered with a Facebook page that deals with the theme of horses. In doing so, we collected data on potential customers for use in paid ads. After that, we sent horse owners a free sample of the gel and they recorded a video testimonial for use in ads.
Moving on to the actual sales phase, we have implemented three digital tools:
- Automation with Manychat for converting users via Messenger
- Facebook Ads for all stages of the funnel
- QR code with discount
What results have we achieved?
After just 30 days, we stabilized the Facebook Ads ROAS at 3.4, an incredible figure for a new niche product. But that is not all! Two riding schools left their contact and a radio asked to get to know the Ginevra Cosmetici company more thoroughly.