M Breeches

M Breeches is an Italian riding apparel startup, specialized in making pants for amazons at an affordable price compared to the competition. We at Target Adv intervened in October 2020 when ecommerce converted with an average ROAS of 2.

Strategy

What strategy did we use on Facebook Ads to improve performance?

1. We immediately optimized creatives and ad copy.
2. In the month of Black Friday, on the one hand we brought the public that had “cooled down” closer to the brand, on the other we created an offer with a free gadget and free shipping.
3. During the Christmas period, the CPM increased due to the high competitiveness on Facebook Ads, but we still managed to sell out some products.
4. In January we made an ecommerce restyling to optimize the conversion rate (CRO) and include the possibility of pre-ordering both spring and out of stock products.

Results

The ROAS of 2 ecommerce has more than tripled, reaching peaks of 7.5 during the Black Friday period. As a result, sales have increased significantly and some products have been sold out